CHANGE
IS A
PROCESS.
CHANGE
IS A
PROCESS.
The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.
Albert Einstein
DELIVERABLES: Brand Diagnostic profile.
I think the most forgotten step in a creatives process is listening. The knowledge that comes from truly listening fosters teamwork between the client and the creative and sets the tone of the entire process. Access to speak with stakeholders, decision-makers, as well as the sales and marketing team is enormously helpful. This step includes learning from existing research and data as well as possibly planning new research. More often than not, new strategic possibilities are found during this phase.
DELIVERABLES: Multiple Strategy Options.
New learnings, data, facts, figures, and company stories will be analyzed. At this early stage of the process, the creative and the client filter what is pertinent from a business point of view, and what will lead to a new strategic idea. We then develop strategies that align with appropriate media and creative direction.
DELIVERABLES: Final approved strategy.
Strategic options are shared and challenged by all involved and tested against competitive approaches. During this stage, we can also test strategic directions among target audiences. One strategic approach will be chosen to further develop during the creative process.
DELIVERABLES: Campaign, communication, and design presentation
Welcome to the dream phase where media planning, strategy, and creativity are melded together to build a comprehensive game plan. During this process, I look to bring to the table several ideas - first ideas should be considered with caution out of concern that if we move onto them too early, we’d never know if there are other bigger ideas out there.
DELIVERABLES: A final campaign, communication, and design strategy
This is the most collaborative stage with the client, ideas are shared and adjusted. Core company values must be the focus of any creative direction taken. Ideas that last are the embodiment of the inherent values that makes the company, its people, products, and services shine. Such ideas can organize and energize the client’s business. They can even become the strategic roadmap.
The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.
Albert Einstein
DELIVERABLES: Brand Diagnostic profile.
I think the most forgotten step in a creatives process is listening. The knowledge that comes from truly listening fosters teamwork between the client and the creative and sets the tone of the entire process. Access to speak with stakeholders, decision-makers, as well as the sales and marketing team is enormously helpful. This step includes learning from existing research and data as well as possibly planning new research. More often than not, new strategic possibilities are found during this phase.
DELIVERABLES: Multiple Strategy Options.
New learnings, data, facts, figures, and company stories will be analyzed. At this early stage of the process, the creative and the client filter what is pertinent from a business point of view, and what will lead to a new strategic idea. We then develop strategies that align with appropriate media and creative direction.
DELIVERABLES: Final approved strategy.
Strategic options are shared and challenged by all involved and tested against competitive approaches. During this stage, we can also test strategic directions among target audiences. One strategic approach will be chosen to further develop during the creative process.
DELIVERABLES: Campaign, communication, and design presentation
Welcome to the dream phase where media planning, strategy, and creativity are melded together to build a comprehensive game plan. During this process, I look to bring to the table several ideas - first ideas should be considered with caution out of concern that if we move onto them too early, we’d never know if there are other bigger ideas out there.
DELIVERABLES: A final campaign, communication, and design strategy
This is the most collaborative stage with the client, ideas are shared and adjusted. Core company values must be the focus of any creative direction taken. Ideas that last are the embodiment of the inherent values that makes the company, its people, products, and services shine. Such ideas can organize and energize the client’s business. They can even become the strategic roadmap.
CHANGE
IS A
PROCESS.
1. LISTENING
INSIGHTS & RESEARCH
Deliverables: Brand Diagnostic Deck.
I think the most forgotten step in a creatives process is listening. The knowledge that comes from truly listening fosters teamwork between the client and the creative and sets the tone of the entire process. Access to speak with stakeholders, decision-makers, as well as the sales and marketing team is enormously helpful. This step includes learning from existing research and data as well as possibly planning new research. More often than not, new strategic possibilities are found during this phase.
2. THINKING
STRATEGY & APPROACH
Deliverables: Multiple Strategy Options.
New learnings, data, facts, figures, and company stories will be analyzed. At this early stage of the process, the creative and the client filter what is pertinent from a business point of view, and what will lead to a new strategic idea. We then develop strategies that align with appropriate media and creative direction.
3. SHARING
THE CLIENT & JEREMY
Deliverables: >Final Approval deck
Strategic options are shared and challenged by all involved and tested against competitive approaches. During this stage, we can also test strategic directions among target audiences. One strategic approach will be chosen to further develop during the creative process.
4. DREAMING
CONCEPT & CREATIVE
DELIVERABLES: Campaign, communication, and design presentation
Welcome to the dream phase where media planning, strategy, and creativity are melded together to build a comprehensive game plan. During this process, I look to bring to the table several ideas - first ideas should be considered with caution out of concern that if we move onto them too early, we’d never know if there are other bigger ideas out there.
5. CHOOSING
THE CLIENT & JEREMY
Deliverables: A Final Campaign, Communication, & Design Deck
This is the most collaborative stage with the client, ideas are shared and adjusted. Core company values must be the focus of any creative direction taken. Ideas that last are the embodiment of the inherent values that makes the company, its people, products, and services shine. Such ideas can organize and energize the client’s business. They can even become the strategic roadmap.
6. CREATING
PRODUCTION & ANALYSIS
Deliverables: An Effective and Exciting New Business Idea and Campaign
The winning creative direction will develop further during production. Winning creative direction is like a blueprint and must be optimized continuously. After the work is released, ongoing testing and analysis of the work to improve creativity and communication are required. Depending on new data and insight, new ideas will emerge and be shared with the client pro-actively.
The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.
- Albert Einstein