CHARI-TEE
BRAND
Buy apparel, save wildlife! Chari-tee donates over 50% from each purchase to partner wildlife organisations around the world. The designs are printed onto top-quality organic cotton and hemp, using environmentally friendly inks with absolutely no risk and no cost to the charity. Some things are just meant to be...
A BROAD
RANGE.
As everyone is unique, so too is their taste, and so of course they want choices. This is especially the case with the market this organisation is targeting;- Youthful independent thinkers who are environmentally conscious and seek authenticity. To meet this need a variety of unique hand-drawn illustrations were created that all have a vintage feel that gives them a unified brand style.
QUALITY
& FINISH.
The hand-drawn vintage illustrations appeal to the target market's appreciation of all things authentic while also avoiding any association with anything corporate. And, while these qualities attract the target market, it is the execution that goes a long way in selling the product. Each illustration has been executed with detailed styling and finishing. Additionally, a variety of color combinations were created to add further variety to the range.
CONTEXT
& NUANCE.
Design and especially fashion needs context, it doesn't exist in a vacuum. The person modeling, their posture, expression and the setting they are photographed in all add to the customer's purchase decision. Each of the images below shows a design individually styled, creating a nuanced vibe and enticing a variety of customers.
CHARI-TEE
BRAND
Buy apparel, save wildlife! Chari-tee donates over 50% from each purchase to partner wildlife organisations around the world. The designs are printed onto top-quality organic cotton and hemp, using environmentally friendly inks with absolutely no risk and no cost to the charity. Some things are just meant to be...
A BROAD
RANGE.
As everyone is unique, so too is their taste, and so of course they want choices. This is especially the case with the market this organisation is targeting;- Youthful independent thinkers who are environmentally conscious and seek authenticity. To meet this need a variety of unique hand-drawn illustrations were created that all have a vintage feel that gives them a unified brand style.
QUALITY
& FINISH.
The hand-drawn vintage illustrations appeal to the target market's appreciation of all things authentic while also avoiding any association with anything corporate. And, while these qualities attract the target market, it is the execution that goes a long way in selling the product. Each illustration has been executed with detailed styling and finishing. Additionally, a variety of color combinations were created to add further variety to the range.
CONTEXT
& NUANCE.
Design and especially fashion needs context, it doesn't exist in a vacuum. The person modeling, their posture, expression and the setting they are photographed in all add to the customer's purchase decision. Each of the images below shows a design individually styled, creating a nuanced vibe and enticing a variety of customers.
CHARI-TEE
BRAND
Buy apparel, save wildlife! Chari-tee donates over 50% from each purchase to partner wildlife organisations around the world. The designs are printed onto top-quality organic cotton and hemp, using environmentally friendly inks with absolutely no risk and no cost to the charity. Some things are just meant to be...
A BROAD
RANGE.
As everyone is unique, so too is their taste, and so of course they want choices. This is especially the case with the market this organisation is targeting;- Youthful independent thinkers who are environmentally conscious and seek authenticity. To meet this need a variety of unique hand-drawn illustrations were created that all have a vintage feel that gives them a unified brand style.
QUALITY
& FINISH.
The hand-drawn vintage illustrations appeal to the target market's appreciation of all things authentic while also avoiding any association with anything corporate. And, while these qualities attract the target market, it is the execution that goes a long way in selling the product. Each illustration has been executed with detailed styling and finishing. Additionally, a variety of color combinations were created to add further variety to the range.
CONTEXT &
NUANCE.
Design and especially fashion needs context, it doesn't exist in a vacuum. The person modeling, their posture, expression and the setting they are photographed in all add to the customer's purchase decision. Each of the images below shows a design individually styled, creating a nuanced vibe and enticing a variety of customers.