PACIFIC
TRAVEL
A premium tourism specialist that creates authentic vacations to be remembered for many years. Focused on Australia, New Zealand, and the Pacific Islands, Pacific Travel doesn't just sell luxury accommodation, they sell a way of experiencing all that these special destinations have to offer by connecting customers with special people, places, and unique experiences.
BRAND
IDENTITY.
Covering a broad range of travel destinations while having the intention of being a specialist, Pacific Travel required a brand that was unique, premium, and that could address each area individually, while also being unified.
Common elements stretch across the logos as does the unifying design style. Illustrative elements quintessential to each location give the logos specificity. The elegant and minimal brush-like marks of the illustrated elements add a unique and premium quality.
PACIFIC
TRAVEL
A premium tourism specialist that creates authentic vacations to be remembered for many years. Focused on Australia, New Zealand, and the Pacific Islands, Pacific Travel doesn't just sell luxury accommodation, they sell a way of experiencing all that these special destinations have to offer by connecting customers with special people, places, and unique experiences.
BRAND
IDENTITY.
Covering a broad range of travel destinations while having the intention of being a specialist, Pacific Travel required a brand that was unique, premium, that could address each area individually, while also being unified.
Common elements stretch across the logos as does the unifying design style. Illustrative elements quintessential to each location give the logos specificity. The elegant and minimal brush-like marks of the illustrated elements add a unique and premium quality.
PACIFIC
TRAVEL
A premium tourism specialist that creates authentic vacations to be remembered for many years. Focused on Australia, New Zealand, and the Pacific Islands, Pacific Travel doesn't just sell luxury accommodation, they sell a way of experiencing all that these special destinations have to offer by connecting customers with special people, places, and unique experiences.
BRAND
IDENTITY.
Covering a broad range of travel destinations while having the intention of being a specialist, Pacific Travel required a brand that was unique, premium, that could address each area individually, while also being unified.
Common elements stretch across the logos as does the unifying design style. Illustrative elements quintessential to each location give the logos specificity. The elegant and minimal brush-like marks of the illustrated elements add a unique and premium quality.
VIDEO
ADVERTS.
Punchy video, animation, music, and type are integrated into a cohesive whole in both adverts to create engaging and compelling propositions. Additionally, the diverse experiences highlighted in each advert are on-trend for each of the markets targeted.
The Great Ocean Road advert has been designed for YouTube, with variations of sections of the advert adapted for reels and posts on social media,
BROCHURE
DESIGN.
The brochures showcase the special people, places, and unique experiences Pacific Travel has to offer. The nature and spirit of all of this is evident from the front to the back cover of each destination's brochure.
BROCHURE
DESIGN.
The brochures showcase the special people, places, and unique experiences Pacific Travel has to offer. The nature and spirit of all of this is evident from the front to the back cover of each destination's brochure.
PREMIUM
ADVERTS.
As Pacific Travel increasingly sort to target the lucrative yet highly competitive premium end of the European travel market, they needed advertising that showcased the truly unique experiences that the destinations delivered. The objective of the adverts is to challenge traditional European notions of what a premium and unique travel experience could be. The advertising created includes images of unique experiences and locations which are offset by creative copy that plays on established norms of European luxury.
PREMIUM
ADVERTS.
As Pacific Travel increasingly sort to target the lucrative yet highly competitive premium end of the European travel market, they needed advertising that showcased the truly unique experiences that the destinations delivered. The objective of the adverts is to challenge traditional European notions of what a premium and unique travel experience could be. The advertising created includes images of unique experiences and locations which are offset by creative copy that plays on established norms of European luxury.