PRANA
CHIT
Prana Chit has launched a series of small-run products that follow ancient Indian principles promoting health and wellbeing. The branding and packaging imbue the product with visual connotations associated with; traditional practices, Indian heritage, handmade products, and natural ingredients.
The company name comes from 'Prana' which can be translated to 'life force energy,' this term is used in yogic teachings as a general reference to the manifest energy of the entire universe. 'Chit' or 'Chitta' can be viewed as of the body. The logo combines these two elements as a unified whole.
PRANA
CHIT
Prana Chit has launched a series of small-run products that follow ancient Indian principles promoting health and wellbeing. The branding and packaging imbue the product with visual connotations associated with; traditional practices, Indian heritage, handmade products, and natural ingredients.
The company name comes from 'Prana' which can be translated to 'life force energy,' this term is used in yogic teachings as a general reference to the manifest energy of the entire universe. 'Chit' or 'Chitta' can be viewed as of the body. The logo combines these two elements as a unified whole.
PRANA
CHIT
Prana Chit has launched a series of small-run products that follow ancient Indian principles promoting health and wellbeing. The branding and packaging imbue the product with visual connotations associated with; traditional practices, Indian heritage, handmade products, and natural ingredients.
The company name comes from 'Prana' which can be translated to 'life force energy,' this term is used in yogic teachings as a general reference to the manifest energy of the entire universe. 'Chit' or 'Chitta' can be viewed as of the body. The logo combines these two elements as a unified whole.
PACKAGING
DESIGN.
The packaging includes richly crafted design and detailing that implies traditional values, and a brand established in a bygone era.
The subdued earthy colours, recyclable packaging, and traditional design imply natural, non-processed ingredients, traditional production methods, and sustainable business practices that are valued by the target market.
PACKAGING
DESIGN.
The packaging includes richly crafted design and detailing that implies traditional values, and a brand established in a bygone era.
The subdued earthy colours, recyclable packaging, and traditional design imply natural, non-processed ingredients, traditional production methods, and sustainable business practices that are valued by the target market.
