Jeremys.co.nz logo

FOOD

FESTIVAL

The Great Ethnic Food Festival raises funds for community groups and perfectly illustrates the diversity of Christchurch itself. It is a vibrant celebration of cultural diversity offering both traditional festival treats and more fabulous food than you will see at any other festival. Not only does the food of the festival have an international flavor, but there are also two stages with a diversity of contemporary and ethnic music. Performances include both International contemporary artists and a variety of other performances.

THE

EVENT.

INCLUSIVITY

& DIVERSITY.

Ideas relating to diversity and inclusivity needed to be integrated into the brand without referring to specific cultural groups directly - promoting cultural equality. To do this in a simple, bold, relatable, and memorable way a series of simplified illustrations were created to integrate the 'world' and 'food' metaphors.

Laptop showing the website for The Great Ethnic Food Festival
iMac showing the website for The Great Ethnic Food Festival
iPad showing the website for The Great Ethnic Food Festival

DIGITAL

ADVERTS.

The 'world' metaphor & associated ideas relating to diversity & inclusivity established in the branding seamlessly thread into the digital advertising with a series of fun animations that are dynamic, eye-catching & witty.

PRINT

ADVERTS.

When advertising a festival or anything that has a related social element fresh and engaging creativity is important - ideally, you don't want to repeat yourself, but with time and budget constraints a happy medium needs to be found. In the print advertising imagery is at times re-used, but new copy is added to maintain a fresh engaging, and entertaining experience.

Magazine print Advertising for The Great Ethnic Food Festival.
Magazine print Advertising for The Great Ethnic Food Festival.
Magazine print Advertising for The Great Ethnic Food Festival.
Jeremys.co.nz logo

FOOD

FESTIVAL

The Great Ethnic Food Festival raises funds for community groups and perfectly illustrates the diversity of Christchurch itself. It is a vibrant celebration of cultural diversity offering both traditional festival treats and more fabulous food than you will see at any other festival. Not only does the food of the festival have an international flavor, but there are also two stages with a diversity of contemporary and ethnic music. Performances include both International contemporary artists and a variety of other performances.

THE

EVENT.

INCLUSIVITY &

DIVERSITY.

Ideas relating to diversity and inclusivity needed to be integrated into the brand without referring to specific cultural groups directly - promoting cultural equality. To do this in a simple, bold, relatable, and memorable way a series of simplified illustrations were created to integrate the 'world' and 'food' metaphors.

Jeremys.co.nz logo

FOOD

FESTIVAL

The Great Ethnic Food Festival is a vibrant celebration of cultural diversity offering both traditional festival treats and more fabulous food than you will see at any other festival. But not only does the food of the festival have an international flavor, there are also two stages with a diversity of contemporary and ethnic music. Performances include both International contemporary artists and a variety of other performances including German folk dancing, Arabian scarf dancing, Celtic dancing, Peabody, Egyptian belly dancing, etc. The Great Ethnic Food Festival is held to raise funds for community groups and perfectly illustrates the diversity of Christchurch itself.

INCLUSIVITY &

DIVERSITY.

Ideas relating to diversity and inclusivity needed to be integrated into the brand without referring to specific cultural groups directly - promoting cultural equality. To do this in a simple, bold, relatable, and memorable way a series of simplified illustrations were created to integrate the 'world' and 'food' metaphors.

THE

EVENT.

Laptop showing the website for The Great Ethnic Food Festival
iMac showing the website for The Great Ethnic Food Festival
iPad showing the website for The Great Ethnic Food Festival
Laptop showing the website for The Great Ethnic Food Festival
iMac showing the website for The Great Ethnic Food Festival
iPad showing the website for The Great Ethnic Food Festival

DIGITAL

ADVERTS.

The 'world' metaphor & associated ideas relating to diversity & inclusivity established in the branding seamlessly thread into the digital advertising with a series of fun animations that are dynamic, eye-catching, & witty.

ADVERTISING

STRATEGY.

The 'world' metaphor & associated ideas relating to diversity & inclusivity established in the branding seamlessly thread into the digital advertising with a series of fun animations that are dynamic, eye-catching, & witty.

PRINT

ADVERTS.

When advertising a festival or anything that has a related social element fresh and engaging creativity is important - ideally, you don't want to repeat yourself, but with time and budget constraints a happy medium needs to be found. In the print advertising imagery is at times re-used, but new copy is added to maintain a fresh engaging, and entertaining experience.

Magazine print Advertising for The Great Ethnic Food Festival.
Magazine print Advertising for The Great Ethnic Food Festival.
Magazine print Advertising for The Great Ethnic Food Festival.