QUADRATA
LABEL
From late-Victorian mourning wear to 20th-century vampires and even Harry Potter, the extensive aesthetic and sartorial canon of the Gothic is a source of inspiration for Quadrata. The Gothic depicts the past as a time of superstition, repression, and mystery, and provides Quadratta with a distinct conceptual language and aesthetic in which to explore how the concerns of love, death, and the supernatural played out at different points of history.
LOGO
DESIGN.
The brand identity is both unique and iconic, combining staunch gothic characteristics with a contemporary sensibility. The logo is the core element of a totem-inspired design, with extra details added based on whatever is needed in any situation.
LOGO
DESIGN.
The brand identity is both unique and iconic, combining staunch gothic characteristics with a contemporary sensibility. The logo is the core element of a totem-inspired design, with extra details added based on whatever is needed in any situation.
ADVERTISING
STRATEGY.
The advertising included online, print publications, and outdoor platforms. The gothic sensibility of the brand is complimented with black and white photographs of pale models photographed at night, dressed in a dark palette, and placed in settings that are empty, old, or industrial.
QUADRATA
LABEL
From late-Victorian mourning wear to 20th-century vampires and even Harry Potter, the extensive aesthetic and sartorial canon of the Gothic is a source of inspiration for Quadrata. The Gothic depicts the past as a time of superstition, repression, and mystery, and provides Quadratta with a distinct conceptual language and aesthetic in which to explore how the concerns of love, death, and the supernatural played out at different points of history.
LOGO
DESIGN.
The brand identity is both unique and iconic, combining staunch gothic characteristics with a contemporary sensibility. The logo is the core element of a totem-inspired design, with extra details added based on whatever is needed in any situation.
ADVERTISING
STRATEGY.
The advertising included online, print publications, and outdoor platforms. The gothic sensibility of the brand is complimented with black and white photographs of pale models photographed at night, dressed in a dark palette, and placed in settings that are empty, old, or industrial.
ADVERTISING
STRATEGY.
The advertising included online, print publications, and outdoor platforms. The gothic sensibility of the brand is complimented with black and white photographs of pale models photographed at night, dressed in a dark palette, and placed in settings that are empty, old, or industrial.