LAUNCH
FRAGRANCE
Unisex fragrances are awesome by virtue of their existence, of all the things we can share with a significant other, a fragrance is probably the most fun. And if you think finding your own signature scent is challenging, imagine what an adventure it would be to discover with bae. The aim of Launch fragrance is to be fun and to provocatively challenge traditional relationship roles.
HERS
& HIS.
She wins, he wins, and vice-versa. Whatever your view about relationships and the roles that individuals take in them, ideally each party wants to meet in the middle, at least sometimes, and when this occurs - two become one. This fragrance celebrates and challenges these roles in a bid to promote equality.
HERS
& HIS.
She wins, he wins, and vice-versa. Whatever your view about relationships and the roles that individuals take in them, ideally each party wants to meet in the middle, at least sometimes, and when this occurs - two become one. This fragrance celebrates and challenges these roles in a bid to promote equality.
GIVEAWAY
POSTERS.
The Launch poster folds out from a provocatively designed and written brochure. The poster was given out as part of goody bags at festivals and other events that attract the Launch.com demographic.
STREET
POSTERS.
The Launch street posters were designed to launch the brand, they were installed individually over several days.
LAUNCH
FRAGRANCE
Unisex fragrances are awesome by virtue of their existence, of all the things we can share with a significant other, a fragrance is probably the most fun. And if you think finding your own signature scent is challenging, imagine what an adventure it would be to discover with bae. The aim of Launch fragrance is to be fun and to provocatively challenge traditional relationship roles.
GIVEAWAY
POSTERS.
The Launch poster folds out from a provocatively designed and written brochure. The poster was given out as part of goody bags at festivals and other events that attract the Launch.com demographic.
STREET
POSTERS.
The Launch street posters were designed to launch the brand, they were installed individually over several days.